Trademarks: COHAUSZ & FLORACK

“In my many years of experience, I have supported companies from a wide range of industries in expanding their international trademark strategy. How will a trademark develop in Hong Kong? And in Argentina? And how can a company effectively enforce its trademark rights in these countries? These are fascinating questions that I’m very happy to assist clients with.”

Ulrike Alice Ulrich, attorney-at-law and partner at COHAUSZ & FLORACK

When does it make sense for you to register a trademark?

Trademarks are a key factor when it comes to positioning your company among the competition. With a trademark:

you communicate important sales arguments
you protect your products from imitation
you increase the asset value of your company
you can grant licenses and derive further economic benefit from your products.

Brands also foster corporate identity internally, adding further value to the company. It is therefore important and worthwhile for many companies to register trademarks and develop a trademark strategy of their own.

At COHAUSZ & FLORACK, first-rate trademark management is a partnership thing. We are happy to advise you!

Is your trademark profitable?

Let us find out what makes your trademark strong! It may be helpful to consider questions like:

Does your trademark make the origin of your product clear?
Does it make your company stand out from the competition sufficiently?
Does it contribute to a positive image for your company?
Does it underscore your commitment to quality (e.g. good value for money, positive corporate policies, sustainability)?

Put us to the test!

Depending on where you want trademark protection, you can register nationally in each country or file one application for protection in multiple countries. We develop a tailored filing strategy to meet your needs and legal requirements. Beforehand, it is important to ensure that your desired trademark does not infringe on other, older trademarks and that it is registered for the correct category in the list of goods and services. We consider your current needs, future plans, and the competitive landscape. A registered trademark is generally valid for ten years, and it’s the only intellectual property right that can be renewed indefinitely, securing this company asset long-term.

We will be happy to advise you on all matters relating to trademark registration!

In which countries is it worth registering trademarks? Where do you or a cooperation partner offer your goods and services? Where are trademarks easy to enforce, and where does registration alone protect against counterfeiting? Which political trends are relevant for an international IP strategy? A We have extensive experience in international trademark management, and we know the answers. Get advice that’s right on target! We will show you what opportunities your trademark has in the international arena and how you can effectively enforce your rights.