Düsseldorf, January 14, 2021 – Today, companies are more dependent than ever on intellectual property to survive in a rapidly growing market. How IP can be effectively used and promoted in the future is the subject of the book, "Winning with IP: Managing high-growth intellectual property", which was developed by the High Growth Enterprise Taskforce of the European Patent Office (EPO) and the Licensing Executives Society International (LESI). It was published by Novaro Publishing on January 4, 2021. For decision-makers and anyone working in innovative industries, the book provides key ideas for meaningfully integrating IP into their business strategy and creating assets.
The publication draws on the knowledge and experience of 20 leading IP experts, including Mathias Karlhuber, patent attorney and partner at Cohausz & Florack (C&F). In his article, he looks at two scenarios in which IP can become a key element and drive rapid growth: the “Trendsetter Scenario,” in which a company enters a new market and is exposed to the risk of imitators, and the “Newcomer Scenario,” in which a competitive product gains market share in an existing market at a rapid pace. "Both scenarios require specific measures," says Mathias Karlhuber. "Companies that regularly align their patent strategy with their own business goals create the best conditions for success and growth."
With a total of 20 practice-oriented contributions, the book "Winning with IP: Managing high-growth intellectual property" is a motivation for all companies to make the best possible use of their innovation potential and to use IP to drive their success.
Adam Jolly (Publisher):
Novaro Publishing, 2021
Paperback, 158 pages
Picture credits: Novaro Publishing